I made it back safe to the land of croissants. After the Chicago holidays, my bank account is down -700 euros: I can’t prize myself that it is safe all the way. I’m a French frugal who cannot be frugal on vacations in America. I’m a French-American in debt right now.
Flying Scandinavian Airlines (SA) from Chicago to Copenhagen was a pleasant experience. While semi-listening to safety instructions (same old story, if something happens ‘up in the air’ I can die with Georges Clooney and that’s ok with me) my attention was captivated by a quirky announcement. The safety instructions’ TV demo concluded with the following statement: ‘people are requested not to sleep on the floor‘. Very amusing, is not it? Passengers attempting to sleep on the floor during take off, flying and landing? I can only imagine the awkwardness of the situation for crew members. When recruiting crew members, I hope airlines companies’ HR department go straight to the matter and ask the million dollar question: have you experienced passengers trying to sleeping on the floor? If yes, tell us more about how you handled the situation? A marketer question would be: why do your consumers try to sleep on the floor?
We shall not be surprised for such borderline (desperate?) behaviors: the truth is, low-cost airfares have enabled us to travel more often, but the comfort of economy class remains poor and will remain poor for as long as more people like me will want to travel more at the lowest cost.
Low-cost flights make our wallets happier and our bodies sore for a couple of hours (if not days). This is not really a trade-off. It’s a no-choice option for now. In the future, let’s hope we’ll all become frequent travelers.
Personally, the more I travel long distance for my own leisure, the more I dream about flying first class. I can totally envision myself being able to fall asleep and sleep for 7 hours in comfortable first class. And I insist on the dimension ‘being able to fall asleep’ as a first step prior to full sleep. What happens in between falling asleep and full sleep is a story we can pretty much all relate to: in economy class, it takes up to 2 hours to figure out the best position in which to sleep. Many of us will surrender and take a sleeping aid. Or will go stand next to the space in front of the toilet. But now it’s crowded because this is the only place where economy class people can decently stretch out their legs. The best situation is when the passenger next to you becomes your BFF: time goes by rapidly and you forget where you are (for a little while). But I must admit that passing by first class before going into economy class is a painful moment which reminds me of the next 8 hours in hell. This feeling only fuels my desire for first class upgrade. Oh well. HOPE. That is what he said.
What really matters is not the size of the seat, the passenger next to you, the great movies’ selection or HOPE for first class status. What really matters was the amount of fun loving time I had in Chicago: it was 10 days in heaven minus 16 hours in hell (flying economy).




























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